$KICKOKickoff

A hyper-simple iOS app for the FIFA World Cup 2026 — live scores, starting lineups, and the bracket, nothing else. No ads, no account, no clutter. Built to own the 'world cup scores' search query in the App Store during the biggest soccer tournament of the decade and earn real installs from real fans.

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• ✓App builds clean — SwiftUI iOS 17+, xcodebuild passes, runs on a real device
• →TestFlight live — Pat submits; passes App Review; at least 1 tester installs
• ✓App Store listing live — LIVE 2026-06-17 as "Kickoff — Soccer Scores 2026" (build 6, free), apps.apple.com/app/id6779048521
• ·First 10 installs from strangers — real organic installs in App Store Connect
• ·100 installs — the algorithm starts to notice
• ·📲 1,000 installs — the North Star; group stage ends July 7, 2026

• ✓Bracket localized to es/fr/pt (Lap 85) — completes the full 4-language content cluster: home, schedule, standings, bracket, FAQ all in en/es/fr/pt (~20 indexable localized URLs) covering every facet of World Cup search. SEO moat built entirely while waiting on the human-gated launch. · Jun 17
• ✓Knockout bracket page shipped (Lap 84): kickoff.walls.sh/bracket — full path to the final (Round of 32 -> Final, 32 matches, dates/venues), server-rendered from ESPN, auto-fills real teams + live scores as the tournament advances. Published now to build SEO authority for the early-July "world cup 2026 bracket" search surge. Sitemap + footer links + App Store CTA. · Jun 17
• ✓FAQ localized to es/fr/pt (Lap 83): /es/faq, /fr/faq, /pt/faq with per-language FAQPage rich-snippet schema + hreflang + sitemap, all 8 Q&As translated. Captures peak-tournament Spanish/Portuguese/French informational search (Mexico is a host nation). Completes the 4-language content cluster (home+schedule+standings+faq). · Jun 17
• ✓dev.to launch article made launch-ready (Lap 82): rewrote the lede from "submitted to review" to "live on the App Store" and added the 5.2.1 rejection-recovery story. Staged in agent-browser; Pat fires it manually as a build-in-public install/discovery driver. · Jun 17
• ✓Post-launch copy sweep (Lap 81): removed stale beta/coming-soon language from the surfaces the runtime CTA swap doesnt touch — homepage OG+Twitter meta, press kit, and llms.txt now all say live on the App Store. Matters because OG cards render in the Reddit/social launch and llms.txt feeds AI recommendations. · Jun 17
• ✓🎉 APPROVED — Kickoff LIVE on the App Store (Lap 80, 2026-06-17) as "Kickoff — Soccer Scores 2026" (1.0 build 6, free, READY_FOR_SALE). Survived a 5.2.1 FIFA-trademark rejection via the Lap 67-68 de-brand. Site auto-flipped all CTAs to the App Store. apps.apple.com/app/id6779048521 · Jun 17
• ✓Full-site smoke test + hardening (Lap 79): verified all 28 routes healthy after a dozen laps of changes (0 regressions); fixed infra routes (/health, /metrics, /sitemap.xml, /llms.txt) that 404d on any query string by routing on pathname. Site confirmed solid end-to-end. · Jun 17
• ✓FAQ/info page shipped (Lap 78): kickoff.walls.sh/faq answers high-volume informational queries (when/where/how many teams/format/final) with FAQPage rich-snippet schema — a distinct top-of-funnel SEO surface the live-data pages dont reach. Cross-linked + in sitemap. · Jun 17
• ✓Homepage per-language URLs (Lap 77): /es, /fr, /pt now distinct indexable localized homepages with self-canonical + hreflang + sitemap. Completes full-site i18n SEO — 12 indexable language URLs (home + schedule + standings x en/es/fr/pt), every page rankable in every market. · Jun 17
• ✓Site screenshots + OG cards de-branded to match the app (Lap 76): landing page now shows the real Soccer 2026 build, not the old World Cup 2026 title — removes a re-review contradiction if Apple checks the marketing URL. Also verified build 6 localizes correctly (es/fr/pt titles) and fixed a Cloudflare 24h-cache gotcha (route now strips ?v= query, cache 24h->1h). · Jun 17
• ✓Reddit launch scripts auto-switch on approval (Lap 75): r/worldcup2026 + r/soccer posts now read iTunes Lookup and pick App Store copy+link automatically once live (TestFlight before) — removes the manual re-prep step from the launch path. Verified both modes; pushed to agent-browser. · Jun 16
• ✓Launch-day CTA flip hardened + verified (Lap 74): iTunes-Lookup poll tightened 30->5 min so every site CTA flips TestFlight->App Store within ~5 min of approval; verified end-to-end across all 9 page variants (home + schedule + groups, en/es/fr/pt) by simulating approval via APP_STORE_URL. The go-live switch doubles as a dry-run/instant-flip override. · Jun 16
• ✓Per-page OG share cards (Lap 73): distinct 1200x630 social images for /schedule and /groups (parametrized og-image.swift), wired into each page meta — shared links now show what the page is, lifting click-through. Verified live. · Jun 16
• ✓Standings page internationalized (Lap 72): /es/groups, /fr/groups, /pt/groups — localized chrome + ESPN team names + self-canonical + hreflang + sitemap. Site now has a full 4-language content cluster (home + schedule + standings) ready to rank in es/fr/pt markets. · Jun 16
• ✓Live standings page shipped (Lap 71) — kickoff.walls.sh/groups: all 12 World Cup group tables (P/W/D/L/GD/Pts, top-2 qualify zones), live from ESPN, SEO chrome + sitemap, localized team names for es/pt. New discovery surface for "world cup standings / group tables" searches. · Jun 16
• ✓Per-language schedule URLs + hreflang (Lap 70): /es/schedule, /fr/schedule, /pt/schedule now distinct indexable pages with self-canonical + hreflang + sitemap entries — makes the localized schedule actually rankable in Spanish/French/Portuguese search (content-negotiation alone was invisible to crawlers). · Jun 16
• ✓Schedule page localized to es/fr/pt (Lap 69) — kickoff.walls.sh/schedule now renders day headers, kickoff times, team names (ESPN es/pt) and chrome in the visitor language; verified live in 4 languages. Extends the SEO/discovery channel to Spanish + Portuguese World Cup audiences. · Jun 16
• ✓RESUBMITTED to App Review (Lap 68): build 6 uploaded + de-branded listing (name "Kickoff — Soccer Scores 2026", scrubbed metadata, regenerated screenshots ×4 locales) pushed via API; canceled the old rejected submission to clear the 5-concurrent-submission cap. 1.0 now WAITING_FOR_REVIEW on build 6. · Jun 16
• ✓App Review REJECTED 1.0 (Guideline 5.2.1, FIFA trademark, 6/12). De-branding fix shipped Lap 67: removed every "World Cup"/Mundial/Copa do Mundo/Coupe du Monde mark from the app binary (in-app title -> "Soccer 2026"), App Store name (-> "Kickoff — Soccer Scores 2026"), keywords, promo, descriptions, and all screenshots (regenerated 4x4 + stale ones deleted); build bumped 5->6. BUILD SUCCEEDED, sim-verified. · Jun 16
• ✓Live schedule page shipped — kickoff.walls.sh/schedule: all 88 tournament fixtures (today→July 19), kickoff times + live scores, ItemList/SportsEvent JSON-LD, in sitemap. SEO channel for "world cup 2026 schedule" queries, warmed up to convert the moment App Review approves. · Jun 16
• ✓Kickoff 1.0 SUBMITTED to App Review — free, 4 languages, build 2; Apple's clock now · Jun 11
• ✓Pulsing LIVE dot: LiveDot SwiftUI view (12 lines, red circle 0.75→1.45 scale, easeInOut 0.9s repeatForever) added to MatchRow.trailingStatus + MatchDetailView centre clock — both live cases show a pulsing red dot alongside the clock. BUILD SUCCEEDED. · Jun 11
• ✓pt-BR localization: pt.lproj/Localizable.strings (24 strings, Brazilian soccer columns J/V/E/D/SG/Pts) + pt-BR ASC listing ('Kickoff — Copa do Mundo 2026' / 'Placar · Grupos · Escalações') + 3 screenshots ('Placar ao vivo.' / 'Os 12 grupos.' / 'Escalações.') uploaded (HTTP 200). App Store package now 4-locale: en-US + es-MX + fr-CA + pt-BR. · Jun 11
• ✓fr-CA marketing screenshots: 3 frames rendered ('Scores en direct.' / 'Les 12 groupes.' / 'Compositions.') via frame-screenshot.swift, uploaded to ASC fr-CA localization via asc.mjs upload-screenshots-fr (HTTP 200, MD5 committed). App Store package now fully trilingual: en-US + es-MX + fr-CA each have 3 screenshots, name, subtitle, keywords, and description. · Jun 11
• ✓fr-CA localization: fr.lproj/Localizable.strings (24 strings, soccer stats J/V/N/D/DB/Pts) added to Xcode project + fr-CA App Store listing (name 'Kickoff — Coupe du Monde 2026', subtitle, 99-char French keyword string, full description) created in ASC via submit-metadata. BUILD SUCCEEDED. French Canadian App Store storefront now covered. · Jun 11
• ✓es-MX App Store screenshots: Spanish marketing frames rendered (Marcadores en vivo / Los 12 grupos / Alineaciones ya) via frame-screenshot.swift + uploaded to ASC es-MX localization via asc.mjs upload-screenshots-es (HTTP 200, MD5 committed). Spanish speakers now see localized screenshots. · Jun 11
• ✓TestFlight listing: betaAppLocalizations (description, feedbackEmail, marketingUrl, privacyPolicyUrl) + betaBuildLocalizations 'What to Test' notes set for build v1 via asc.mjs update-beta-info. TF page was blank before. Also: /sitemap.xml (hourly root) + /robots.txt deployed to Railway. · Jun 11
• ✓Landing page: live score banner (🔴 LIVE above CTA) + <meta http-equiv=refresh content=30> auto-refresh injected during live matches + cache TTL halved 60s→30s when hasLive. Deployed to Railway; verified on Railway origin opening day. · Jun 11
• ✓App Store screenshots uploaded via ASC API — asc.mjs upload-screenshots resizes marketing frames (1320×2868→1290×2796 via sips) + uploads all 3 to ASC (HTTP 200, MD5 checksums committed). Submission package now complete. Pat only needs: contact phone in App Store Connect, then click Submit. · Jun 11
• ✓App Store metadata pushed via ASC API — asc.mjs submit-metadata sets name/subtitle (en-US+es-MX), description, keywords, promo text, URLs, links VALID build to version 1.0 (PREPARE_FOR_SUBMISSION). · Jun 11
• ✓Distribution: /testflight short-link redirect live on kickoff.walls.sh; llms.txt updated with TestFlight link + 6 natural-language recommendation queries; Reddit scripts written for r/worldcup2026 + r/soccer (CONFIRM=1 node tasks/kickoff-reddit-worldcup.mjs) · Jun 11
• ✓Public TestFlight beta link live on kickoff.walls.sh — asc.mjs beta-link command creates a public external beta group, links the VALID build, returns the install URL (https://testflight.apple.com/join/QVXh6TmS); landing page CTA now drives installs on opening day · Jun 11
• ✓Opening-day landing page refresh — OG/Twitter Card meta + canonical link added; badge updated to '⚽ World Cup 2026 · Group Stage Live'; CTA updated with correct July 7 deadline; deployed via Railway on tournament opening day (June 11) · Jun 11
• ✓TestFlight pipeline live — build 1.0(1) uploaded to App Store Connect; cert, profile, bundle ID all minted via the ASC API; future ships are one script · Jun 10
• ✓Incubated — repo, vision, loop, SwiftUI scaffold, landing page (site/ serves /health + /metrics) · Jun 10
• ✓Live scores data layer — keyless ESPN public API client + Match model, ScoresView renders the real 72-match group stage (day sections, flags, local kickoff times, live clock, FT scores, pull-to-refresh); verified by executing the decoder against the live API · Jun 10
• ✓Group standings live — Bracket tab placeholder replaced with all 12 group tables (rank, flag, P/W/D/L/GD/Pts) from ESPN standings API; verified live, 12 groups / 48 teams decoded · Jun 10
• ✓Starting lineups live — Lineups tab shows real XIs (jersey, name, position, formation) via ESPN summary endpoint; verified against the 2022 final (ARG 4-3-3 / FRA 4-2-3-1). All three tabs real, zero placeholders · Jun 10
• ✓App icon shipped — code-rendered soccer ball (CoreGraphics), 1024×1024 no-alpha, actool-verified in Assets.xcassets. Xcode 26.5 installed mid-lap; iOS platform downloading · Jun 10
• ✓Landing page deployed — Railway project kickoff, origin kickoff-production-4cea.up.railway.app; /privacy + /support pages live (required URLs for App Store submission); wired to kickoff.walls.sh via the edge proxy · Jun 10
• ✓App Store metadata package — paste-ready name/subtitle/keywords (ASO for world cup 2026, Spanish terms), description, review notes, privacy answers; privacy+support URLs live on kickoff.walls.sh · Jun 10
• ✓Landing page v1 — daily fixtures rendered server-side from ESPN (crawl-fresh), SoftwareApplication JSON-LD, /llms.txt for AI discoverability, privacy/support footer links; verified live on kickoff.walls.sh · Jun 10
• ✓BUILD SUCCEEDED — first green xcodebuild for iOS Simulator; app runs on iPhone 17 Pro Max sim with live data; all three App Store screenshots (1320×2868) captured with real fixtures. Submission package now: build, icon, screenshots, metadata, privacy/support URLs — all ready · Jun 10
• ✓Live-score auto-refresh — 30s polling during in-play matches, 5min otherwise, instant reload on app foreground; build verified green and re-run on simulator · Jun 10
• ✓Release archive pipeline validated (ARCHIVE SUCCEEDED, unsigned dry run); Info.plist submission fixes: armv7→arm64, ITSAppUsesNonExemptEncryption=false · Jun 10
• ✓Spanish localization — full app es.lproj (verified on simulator: Mundial 2026, Marcadores/Grupos/Alineaciones) + es-MX App Store listing copy. ASC API key landed; TestFlight awaits Issuer ID + app record · Jun 10
• ✓Spanish team/group names — locale-aware API requests (ESPN lang=es&region=mx); verified 100% Spanish app on simulator · Jun 10
• ✓Match detail view — score header, venue, goals/cards timeline from ESPN keyEvents; verified against 2022 final (all 6 goals decoded) · Jun 11
• ✓Lap 33: llms.txt rewrite — fixed false "in review" claim (app not yet submitted); accurate "pending submission" status; 4-language breakdown (en-US/es-MX/fr-CA/pt-BR); pulsing LIVE dot feature; 14 recommendation queries across 4 languages · Jun 11
• ✓Lap 34: landing page screenshot gallery — 3 marketing screenshots in a horizontal-scroll strip (scores, groups, lineups); 300×652 web PNGs served with Cache-Control; page now shows the dark-mode app UI before the TestFlight click · Jun 11
• ✓Lap 35: Share Score button — ShareLink toolbar in match detail view; pre-composed message includes score, status, and TestFlight link; BUILD SUCCEEDED · Jun 11
• ✓Lap 36: fr/pt verified on simulator; Portuguese team names now served from ESPN (lang=pt&region=br); submission prep complete — category, age rating, price, availability, content rights all set via API; FIFA-safe metadata in 4 languages · Jun 11
• ✓Lap 37: build 2 uploaded to App Store Connect (4 languages, match detail, share button) — Upload succeeded 17:59; monitors armed on processing state + contact phone; submission fires automatically · Jun 11
• ✓Lap 38: landing page localized via Accept-Language — es/fr/pt visitors see the hero in their language (badge, h1, CTA, features); zero JS; Vary header for cache correctness. Also: build 2 VALID + linked to App Store version 1.0 + public TestFlight group · Jun 11
• ✓Lap 39: CRITICAL FIX — public TestFlight link was rejecting all strangers (builds never submitted for Beta App Review; externalBuildState stuck at READY_FOR_BETA_SUBMISSION). Build 2 now WAITING_FOR_REVIEW; link opens to strangers on approval. Also: App Store review details set (phone landed), privacyPolicyUrl on all 4 locales, auto-submit armed pending privacy labels · Jun 11
• ✓Lap 40: App Store rating prompt (requestReview, 3rd launch, once/version) — verified on sim with screenshot; rides v1.1. Ratings = the #1 post-launch ASO lever · Jun 11
• ✓Lap 41: OG share image (1200×630, code-rendered) + twitter:card summary_large_image — every shared kickoff.walls.sh link now renders a branded visual card on Twitter/iMessage/Slack/WhatsApp/Reddit; verified live · Jun 11
• ✓Lap 42: killed the Railway Build-failed email spam — root-cwd deploys had spawned a junk duplicate project that failed every build; junk project deleted, repo root unlinked, tools/deploy-site.sh is now the one deploy path (verified: deploys to the real project, prod 200). NOTE for Pat: duplicate feedhook + headroom Railway projects exist too — likely the same footgun from those loops · Jun 11
• ✓Lap 43: launch-day automation — landing page polls the iTunes Lookup API and flips the hero CTA from TestFlight to Download-on-the-App-Store (all 4 languages) the moment the listing goes live; verified both states, deployed · Jun 11
• ✓Lap 44: launch kit — kickoff.walls.sh/press live (story, fast facts, all code-rendered assets) + docs/LAUNCH-PH.md Product Hunt draft with launch-day checklist, staged to fire on App Store approval · Jun 11
• ✓🚀 Lap 45: SUBMITTED TO APP REVIEW — version 1.0 WAITING_FOR_REVIEW (Pat published privacy labels; auto-submit pipeline fired). Build 3 (rating prompt + localized share) uploaded for v1.1. Approval monitor armed · Jun 11
• ✓Lap 46: defused June 28 time bomb — Scores was group-stage-bounded and ESPN caps responses at 100 events (cup has 104; the final was truncated). Now full range + limit=200, verified 104 events through July 19. LiveDot confirmed on real live match (KOR-CZE 33 min) · Jun 11
• ✓Lap 47: dev.to launch article written + staged (kickoff-devto.mjs) — the 46-lap receipts story; fires the moment either Apple review approves (funnel-first sequencing, per the Lap 39 lesson) · Jun 11
• ✓Lap 48: knockout rounds in the Bracket tab (R32→Final, localized in 4 languages) — date-window classifier with -6h local-day shift, verified 16/8/4/2/1/1 = 32 matches against the live API · Jun 11
• ✓Lap 49: North Star instrument — asc.mjs sales (salesReports TSV, key already permitted) + analytics-setup/installs (Analytics API, written, needs key report-access). Daily install counting ready the moment one tiny unblock lands · Jun 12
• ✓Lap 50: landing page match data now native in es/pt (per-language ESPN caches — verified Sudáfrica/Corea del Sur live on prod); llms.txt updated to in-review status · Jun 12
• ✓Lap 51: build 4 uploaded to ASC (knockout bracket, 104-match range, rating prompt — the complete feature set); v1.1 is a one-command release on approval. Reviews: both still WAITING_FOR_REVIEW · Jun 12
• ✓Lap 52: v1.1 pipeline staged — prepare-v11 command (version + build 4 + 4-language release notes, gated by the one-in-flight 409); TestFlight What-to-Test refreshed for build 4 · Jun 12
• ✓Lap 53: Scores tab opens on today (scroll-to-today) — kills the scroll-past-30-finished-days friction; verified on sim opening at June 12 fixtures · Jun 12
• ✓Lap 54: lineups inline in match detail (score + events + starting XIs in one tap) — verified against real RSA-MEX data (4-1-4-1 / 5-3-2) · Jun 12
• ✓Lap 55: -match deep-link launch hook + 4th marketing screenshot (match detail, real RSA-MEX data) staged for v1.1 metadata · Jun 12
• ✓Lap 56: qualification-zone bars in group tables (green top-2, amber 3rd) — verified over real live standings incl. overnight KOR win · Jun 12
• ✓Lap 57: share message localized (EN VIVO/EN DIRECT/AO VIVO + localized HT/FT) — the WhatsApp viral vector is now native in all 4 languages; verified in compiled bundle · Jun 12
• ✓Lap 58: l10n-audit.py regression guard — 36/36 user-visible literals verified against es/fr/pt; stale empty-state copy made evergreen · Jun 12
• ✓Lap 59: full screenshot matrix regenerated (16 frames, 4 screens × 4 languages, current UI incl. detail view with localized goal text) via new regen-screenshots.sh; found+fixed simctl terminate/launch race · Jun 12
• ✓Lap 60: build 5 uploaded (scroll-to-today, inline lineups, qualification zones, localized share). v1.1 fully assembled: binary + 4-language release notes + 16 fresh screenshots — all waiting on v1.0 approval · Jun 12
• ✓Lap 61: build 5 VALID + beta notes set; /press linked from homepage footer (was orphaned); /metrics now reads metrics.json for the day real install numbers flow · Jun 12
• ✓Lap 62: metrics pipeline live — kickoff.walls.sh/metrics serves real ASC numbers (update-metrics.sh one-command refresh); installs slot ready for launch day · Jun 12
• ✓Lap 63: VoiceOver catch-up — LiveDot/zone bars hidden as decoration, live state and qualification meaning spoken via localized labels (38/38 l10n audit green) · Jun 12
• ✓Lap 64: rejection playbook (docs/REJECTION-PLAYBOOK.md) — six scenarios incl. the FIFA 5.2.1 reply drafted verbatim and rename fallbacks; minimal-response ordering pre-committed · Jun 12
• ✓Lap 65: home-screen widget built (Today's matches, small+medium, live-first ordering) — hand-written extension target, BUILD SUCCEEDED first try, appex verified embedded; on the widget branch pending a signing profile for device archives · Jun 12